Sites promote on the Internet through search enginesrequests, namely key phrases. In accordance with them, the search engine analyzes and displays the site in its issuance. Web pages on high positions always bring more visitors than others. Therefore, correctly selected keywords are the main task of Internet optimization. Now, what is the reference budget?
This is the amount that is planned to be spent onthe acquisition of paid links in order to increase the number of requests for a website in the search engine results. This method is rarely used by companies engaged in promotion and promotion of sites. However, it is quite effective.
Key queries must meet somecriteria. Picking the right ones, you need to evaluate their "cost" (monthly spending on external links with selected keywords). The correct definition of the total cost of all search queries and implies the calculation of the reference budget. If the money is not enough, then to bring the website to the first places, most likely, will not work.
The first is the amount of the budget required to purchaselinks. First, the necessary number of links, their quality, cost, as well as the budget of competitors is determined. Then the labor costs of the optimizer are estimated. It takes into account the optimal and efficient management of funds, the analysis of the process of competing companies. After that, the final calculation of the reference budget is carried out. The price of links is determined by the frequency of requests and largely depends on their type. The average cost is $ 1500 per month.
Estimation of the reference budget should be carried out taking into account some factors.
The calculation of the reference budget is a time-consuming, complex and time-consuming process. It requires processing a large number of links to competitors' websites.