Description:Three pairs of strangers have to go to a warehouse together. They interact while building a certain construction, and they ask each other questions created by the facilitators of the event. At the end of the experiment, each participant finds out that his or her partner has absolutely different beliefs. Each of them decides afterward whether he or she wants to know his/her partner better and talk to him/her over a bottle of beer. The experiment was a part of a Heineken advertising campaign.
Result: Three pairs participated in the experiment: a supporter and an opponent of the global warming theory; a feminist and a man with conservative views, and a transgender and a man who is against gender reassignment. Despite their opposite views and very tough attitude to anyone who thinks differently, the participants eventually stayed together to get to know each other better and find out more about the other side of the controversial question.